Breaking news Transsion Holdings is about to make a comeback in the domestic market, and guess who’s getting nervous? Xiaomi and Redmi!

Transsion Holdings set to make domestic market comeback, leaving Xiaomi and Redmi feeling the heat'.

【Mobile China News】On November 20th, a digital blogger revealed that the emerging mobile brand Transsion is planning a large-scale counterattack, targeting the domestic market. If this news is true, the competitive landscape in the domestic mobile market may undergo some changes, especially for companies like Xiaomi and Redmi, as they may face challenges.

Although Transsion’s popularity among Chinese consumers is relatively low, its influence in emerging market countries should not be underestimated. They have the reputation of being the “king of Africa” in the industry, which affirms their global market influence. According to relevant data, in the second quarter of 2023, Transsion’s smartphone shipments have risen to the fifth position globally for the first time, with a market share of 8.9%, which is quite high.

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• Mi 5 models will receive the stable version update of Pangpao OS, including Redmi K60 Pro.
• Samsung S24 series launch event or scheduled for January 17th next year, three new models will be released.

It is worth noting that Transsion’s growth rate is very fast. According to statistics from market research firm Tech Insights, Transsion’s global shipments reached 26.4 million units in the second quarter of 2023, a year-on-year growth of 39.7%. Such growth has put pressure on competitors. As for Xiaomi and Redmi, they may experience the biggest impact. Xiaomi has already achieved success in capturing the high-end market, so Transsion’s counterattack may not have a significant impact. However, Redmi, as a brand that focuses on cost-effectiveness, may face strong pressure from Transsion. In fact, Transsion is actively developing new types of phones and has launched a concept phone with a rollable screen as recently as September last year.

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