Honour took the first market share in the third quarter, alternating with Huawei and Apple in leading positions

'Honor had the highest market share in Q3, sharing the leading position with Huawei and Apple'

【Phoneauto News】On the evening of October 12th, Honor officially released the Magic Vs2 folding screen product, which attracted a lot of consumers’ attention with its ultra-thin body, risk-free dimming eye protection dual screens, and starting price of 6999 yuan. At the same time, with the advantage of being 2g lighter, the Magic Vs2 successfully refreshed the record of thinness set by Honor Magic V2, becoming the world’s lightest large internal folding flagship. With the release of Magic Vs2, Honor’s folding screen products continue to lead the trend of thinness with its extreme design.

According to market research firm Counterpoint’s data, the horizontal folding screen market is steadily rising, gradually moving away from being a niche market, and various folding screen products are fiercely competing. In the sales ranking of “big folding” smartphones in the third quarter, Honor Magic V2 ranked first, Huawei Mate X3 ranked second, and Huawei Mate X5 ranked third. According to Honor CEO Zhao Ming, Honor’s market share in the traditional large internal folding smartphones once exceeded 50%. It is not difficult to see that Honor’s pursuit of extreme thinness in folding screen products is correct and has been recognized by consumers and the market. With the appearance of Honor V Purse and Vs2, Honor’s folding screen product matrix is once again enriched, and the thinness feature will bring excellent experiences to more consumers.

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Facing fierce market competition, Zhao Ming also stated that in the future, Huawei and Honor alternatingly leading the market share in China will become the norm. However, with the release of new iPhones, its dominant position and strong position in stock will also be highlighted, so we will see Huawei, Apple, and Honor alternatingly leading the market share in China.

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