iPhone 15 receives the largest upgrade in recent years, institutions say it faces greater challenges

iPhone 15 sees significant upgrade, but experts warn of increased challenges

【Phoneauto News】According to phoneauto, IDC Consulting’s official account published an article stating that the new generation iPhone 15 series from Apple has undergone the largest upgrade in appearance and hardware configuration in recent years. It is the first time to be equipped with a periscope lens and Type-C interface, the first time to use a 3nm process mobile chip, and the first time to be paired with a titanium alloy frame, etc. However, with the increasing investment from Android manufacturers in flagship products, the iPhone 15 series will undoubtedly face greater challenges and may change Apple’s dominant position in the high-end smartphone market in China in recent years.

iPhone 15 series

In recent years, Apple’s innovation in the iPhone series has weakened, especially in terms of appearance design and hardware configuration. Although the upgrade of the iPhone 15 series is eye-catching, some analysts believe that these changes have not reached a disruptive level. Meanwhile, Android manufacturers have invested a large amount of resources in flagship products, continuously improving the performance and functionality of their products to meet the growing demand of consumers.

According to media analysis, brands such as Huawei and Samsung in other camps have achieved significant results in technological innovation and product design in recent years. These flagship products have gained good reputation and sales performance in the market, posing a certain impact on Apple’s position in the high-end market.

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It is worth mentioning that as of September 12th, local time, Apple’s stock closed at $176.3, down 1.71%, and its market value, although still at a high level of $2.8 trillion, evaporated $47.8 billion overnight (about 350.2 billion RMB).

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