Summary of the 2023 Apple Autumn Launch Event iPhone 15’s imaging capabilities have been fully upgraded, and Apple Watch now has more exciting gestures

iPhone 15's imaging capabilities upgraded, Apple Watch gets exciting gestures

In the world of smartphones, Apple’s autumn product launch event is undoubtedly the most anticipated, even known as the “Spring Festival Gala of Technology”. And at this “headlining” event, the iPhone 15 series became the focus of the entire audience, with many “firsts” belonging to this product line, once again refreshing our understanding.

Not only did Apple unveil the brand new iPhone 15 series at this event, but they also updated the Apple Watch product line and showcased many environmentally friendly features. It can be said that there were plenty of highlights.

At this year’s autumn product launch event, Apple brought us the following new products:

• Apple Watch has come to the S9, and although it seems like a limited update in terms of evolution, it is very practical
• Chinese game Genshin Impact debuts at Apple iPhone 15 launch event, players ecstatic
• Apple releases the A17 Pro chip, using a 3nm process, supporting hardware-level ray tracing

After the event, phoneauto was the first to help you summarize all the key points of this autumn product launch, hoping to help you quickly understand all the core content of this event.

In this autumn product launch event, the iPhone 15 series naturally became the focus of attention. Among the four new iPhones released, the iPhone 15 and iPhone 15 Plus, with their lower price thresholds, are expected to become the new choices for more users.

iPhone 15 series

Compared to previous years, the two models in this year’s iPhone 15 series have obvious upgrades. In terms of design, both the iPhone 15 and iPhone 15 Plus adopt a completely new design language. In addition to upgrading to a USB-C interface and the entire series “landing on the island,” this year’s iPhone 15 series looks “rounded” to some extent. The new curved edges bring a more gentle touch, and the back is also upgraded to strengthened glass using a double ion exchange process, paired with an aerospace-grade aluminum metal frame, making the iPhone 15 a more durable iPhone.

iPhone 15 series equipped with the dynamic island

In terms of color matching, this year’s iPhone 15 series looks more refreshing and the colors are more durable. Including the new pink, yellow, and green, all of which are expected to become popular color schemes.

In terms of hardware performance, both the iPhone 15 and iPhone 15 Plus this year use the A16 bionic chip, which is more powerful and provides performance help for multiple new features.

iPhone 15 series equipped with a 48 million pixel main camera

The first new feature is imaging. Imaging has always been the focus of iPhone upgrades. This year’s iPhone 15 series also has a dual-camera setup, but the main camera uses a new 48 million pixel lens. And in daily shooting, this lens can provide photos with a super high resolution of 48 million pixels, making it easier for users to compose their shots.

iPhone 15 series sample photos

iPhone 15 series sample photos

Thanks to this 48 million pixel lens, the iPhone 15 series also has the ability to “shoot at a distance”. The entire iPhone 15 series supports a 2X mode, and because the middle area pixels of the 48 million pixel main camera are utilized, the 2X magnification of the iPhone 15 series achieves optical quality, which means that even at 2X magnification, it still has high shooting quality.

Many people like to use the iPhone to take pictures of people around them. Thanks to the powerful computing power of the A-series chip, the portrait shooting capability of the iPhone 15 series has also been greatly improved. First of all, when shooting portraits, there is no need to switch to portrait mode. When shooting, the phone will automatically collect depth information, and after the shooting is completed, it can be directly converted into a portrait mode photo. Of course, this feature is not only limited to “people”. When shooting pets around us, the iPhone 15 can still help us record better.

iPhone 15 series sample photos

iPhone 15 series sample photos

Similarly, the upgraded optical image engine also enhances portrait photos. It selects the best pixels from high-resolution images and combines them with pixels optimized for light capture, making it particularly suitable for daily recording needs.

Overall, the upgrades of this year’s iPhone 15 and iPhone 15 Plus mainly focus on the design and imaging system. The entire iPhone 15 series adopts the dynamic island design this year, with a more rounded body and upgraded lenses, making it a suitable iPhone for most people that can be used in any scenario.

This year, the iPhone 15 and iPhone 15 Plus offer five color options: pink, yellow, green, blue, and black, as well as three storage capacity options: 128GB, 256GB, and 512GB. The starting prices are 5999 yuan and 6999 yuan respectively. Both models will be available for pre-order starting at 8 pm Beijing time on September 15th (Friday) and officially released on September 22nd.

Compared to the iPhone 15, the iPhone 15 Pro series has more highlights. In terms of design, the entire iPhone 15 Pro series adopts a more sturdy and lightweight titanium alloy. Thanks to the new material, the weight of the iPhone 15 Pro series has been significantly reduced compared to the previous generation, which also greatly reduces the burden of daily phone use.

iPhone 15 Pro series

From a detailed perspective, the middle frame of the iPhone 15 Pro series is designed with a combination of titanium alloy and aluminum alloy. Through solid diffusion technology, the two metals are perfectly welded together, achieving high-strength bonding. In addition, the internal structure of the iPhone 15 Pro has also been redesigned, with the back panel and middle frame being separate, which means that when the glass back panel is broken, only the back panel glass needs to be repaired, without the need to repair the entire rear shell.

It is worth mentioning that this year’s iPhone 15 Pro series will also upgrade the mute button to a brand new operation button. This operation button not only can achieve the mute function, but also can perform other operations by holding down the button, such as opening the camera or quickly recording a voice memo, all can be done with one click.

In terms of performance, the iPhone 15 Pro is also equipped with the world’s first 3nm process chip – A17 Pro, which is the first chip in the Apple A series named “Pro”. This chip has more powerful graphics performance and also supports hardware ray tracing for the first time, which means that the iPhone 15 Pro series is not only a mobile phone, but also a powerful gaming machine.

The new imaging system also brings more possibilities to the iPhone 15 Pro. The new 48 million pixel main camera can not only take 48 million pixel HEIF images, but also take high-resolution photos with a default of 24 million pixels. At the same time, the iPhone 15 Pro also provides three different focal lengths of 24mm, 28mm, and 35mm. Whether you are a street photographer who likes to shoot street scenes, or a creator who likes to record more content through wide-angle lenses, the iPhone 15 Pro series can provide you with the most suitable focal length.

On the telephoto lens, the iPhone 15 Pro is slightly different from the iPhone 15 Pro Max. The iPhone 15 Pro uses a 3x telephoto lens with a focal length of 77mm, while the iPhone 15 Pro Max provides a 5x telephoto lens with a focal length of 120mm. This time, the telephoto lens of the iPhone 15 Pro Max adopts a four-fold reflective prism design, combined with a more advanced stabilization system, so even when shooting distant beautiful scenery, it can have a high success rate of capturing clear photos.

Of course, the iPhone 15 Pro series also uses the USB-C interface, but thanks to the help of the A17 Pro chip, the Pro models support USB 3, which can achieve data transfer speeds of up to 10GB/s, and it also supports external hard drive video recording, providing a more convenient environment for creators.

This year, the iPhone 15 Pro and iPhone 15 Pro Max will offer black titanium, white titanium, blue titanium, and original titanium appearances. The starting price of the iPhone 15 Pro remains unchanged at 7,999 yuan, and it is available in 128GB, 256GB, 512GB, and 1TB storage capacities. The starting price of the iPhone 15 Pro Max is 9,999 yuan, and it is available in 256GB, 512GB, and 1TB storage capacities.

The iPhone 15 Pro will be available for pre-order starting at 8:00 PM Beijing time on September 15th (Friday) and will be officially released on September 22nd.

Since its release, the Apple Watch has not only been a wrist sports manager for people, but has also helped more and more people achieve a good lifestyle. The brand new Apple Watch Series 9 and Apple Watch SE, while being updated and iterated on a daily basis, create a brand new experience for users.

At the WWDC23 in June of this year, watchOS 10 was called the system with the largest update by many users. The new system has been comprehensively upgraded in terms of UI interface, logic of use, and even makes every user’s Apple Watch feel like new. The brand new Apple Watch Series 9 and SE are the best partners for watchOS 10. The Series 9 is equipped with the new S9 chip, which has 5.6 billion transistors and significantly improved graphics performance. And the stronger graphics performance can fully present the dynamic effects of watchOS 10, which means that the Apple Watch Series 9 and watchOS 10 are the best combination of hardware and software.

Apple Watch Series 9

During the continuous iteration process, the connection between Apple Watch and iPhone has become even closer. This year, Apple Watch Series 9 adopts a second-generation Ultra Wideband (UWB) chip, which, when used with the iPhone 15 series equipped with the same chip, enables more accurate tracking. And if you have a HomePod in your home, Apple Watch Series 9 will automatically open the corresponding app to control the media. If the HomePod is not playing audio, media suggestions will appear on the smart stack at the top.

In addition, the screen brightness of Apple Watch Series 9 has been comprehensively upgraded. Its maximum brightness has been increased to 2000 nits, doubling that of Series 8, making text more readable in bright sunlight. In dark environments, the screen brightness will be reduced to a minimum of 1 nit, avoiding screen brightness disturbance to others.

This year, Apple Watch Series 9 also has significant innovations in terms of interaction. With the new double-tap gesture with two fingers, users can control Apple Watch without touching the screen. For example, double-tap with two fingers to stop the timer, play and pause music, or snooze the alarm. Previously, these operations required both hands, but now they can be done with one hand.

It is worth mentioning that this year’s Apple Watch Series 9 series is also Apple’s first batch of fashion products to achieve comprehensive carbon neutrality. The carbon footprint of Apple Watch has been significantly reduced. Emissions from the three main sources of greenhouse gases, including materials, electricity, and transportation, have been reduced, and the remaining small amount of emissions can be offset by high-quality carbon credits from natural solutions. In addition, the packaging of this year’s Apple Watch has been redesigned and is made of 100% fiber material, making it more environmentally friendly.

This year, the starting price of Apple Watch Series 9 remains at 2,999 yuan, while the Apple Watch SE remains at 1,999 yuan. The above products can be ordered starting today and will officially go on sale on September 22.

After the release of the Apple Watch Ultra last year, this powerful watch gained recognition from many outdoor enthusiasts. This year’s Apple Watch Ultra 2 is also a product that has undergone comprehensive upgrades. In terms of hardware, it is equipped with the new S9 chip and second-generation ultra-wideband chip, as well as new features for multi-device collaboration within the Apple ecosystem, which can all be achieved through the Apple Watch Ultra 2.

iPhone and Apple Watch Ultra 2

In order to help users better see the content on the screen outdoors, the Apple Watch Ultra 2 uses a brand new display architecture. Its maximum brightness reaches 3,000 nits, making it the brightest display in the Apple ecosystem to date. In dark environments, the screen brightness can also be lowered to 1 nit to avoid disturbing people nearby.

Apple Watch Ultra 2

Similarly, Apple has also designed a new “Ultra Module” watch face for the Apple Watch Ultra 2, which utilizes the outer edge of the large display to present real-time data and provides the most complex functions currently available in Apple Watch, customizable for sports, outdoor adventures, and water-related activities.

Apple Watch Ultra 2

Of course, the Apple Watch Ultra 2 is also a carbon-neutral device. Its case is made of 95% recycled titanium metal, and the packaging also bears the symbol of carbon neutrality.

Apple Watch Ultra 2

This year, the Apple Watch Ultra 2 has a case size of 49mm. The models equipped with the new Wilderness Loop or Mountain Loop bands have achieved carbon neutrality. The starting price of this product is 6499, and it can be pre-ordered starting today and will officially go on sale on September 22nd.

Compared to previous autumn launch events, Apple’s autumn launch event in 2023 focuses on the iPhone and Apple Watch product lines. As the absolute protagonist of the event, the upgrade of the iPhone 15 series in terms of appearance and imaging undoubtedly makes the “phone,” a device with higher daily usage frequency, closer to people’s lives and easier to use in different occasions.

As for the Apple Watch series, behind the iterative updates, people can see that it has become an indispensable part of the Apple ecosystem. Apple Watch is not only a fitness steward and fashion accessory, but also achieves a 1+1>2 effect through clever integration with the iPhone and HomePod. Especially with the arrival of watchOS 10 this year, it is believed that users will feel significant improvements in the Apple Watch product line.

Compared to the emphasis on powerful hardware, Apple’s charm lies in creating an ecosystem closed loop through the combination of software and hardware. The new iPhone 15 series and the upgraded Apple Watch family this year will undoubtedly make the Apple ecosystem more perfect. This upgrade that combines software and hardware will also firmly lock more people into the Apple ecosystem to enjoy the fun brought by the Apple family.

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