iQOO 12 series pricing may be a bit high Product Manager is taking preventive measures

Possible Higher Pricing for iQOO 12 Series as Product Manager Implements Precautionary Measures

【Mobile China News】iQOO 12 series will be officially unveiled at 19:00 on November 7th. As a milestone work of iQOO, the iQOO 12 series has brought many upgrades. However, in terms of pricing, iQOO Product Manager @戈蓝V said it’s a tough decision.

iQOO 12 series

@戈蓝V posted on Weibo, stating that we have invested the most manpower and resources in the research and development of hardware, software, and user experience for iQOO 12 series. As a result, we have created this outstanding product both internally and externally. Currently, the most concerned issue is the pricing of the iQOO 12 series. This question has sparked intense debates in recent internal pricing discussions. We want to meet the company’s basic requirements for the product’s business cycle, while also providing users with a product that offers great value for money. It’s really challenging.

@戈蓝V Weibo screenshot

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In terms of gaming performance, iQOO has taken a difficult and correct path of self-developing the Q1 gaming chip. In addition, the iQOO 12 series has once again surpassed itself in terms of basic performance, performance scheduling, audio-visual immersion experience, and more. Two brand new top-notch flexible OLED displays, done! Better speakers, done! A larger and stronger X-axis linear motor, done! More proactive and intelligent scheduling algorithm, done! A heat dissipation system that can handle extreme scenarios, done!

Increased investment in imaging has also faced tremendous challenges internally, but in the end, the investment has been increased. The users’ desire for a main camera with a large sensor, high-resolution ultra-wide-angle lens, and a large-sensor periscope telephoto lens have all been fulfilled. The iQOO 12 series comes with the “Triple Camera, 5 Focal Lengths” Ming optical imaging system, which is not only the most powerful imaging system ever developed by iQOO, but also ranks among the top in the industry’s flagship smartphones.

The design expenses have also reached millions. The design team created hundreds, even thousands of design prototypes and went through repeated revisions and refinements. It can be said that every design was carefully selected from numerous options. @戈蓝V said that when you get your hands on the iQOO 12 series, you will be amazed at how the iQOO team managed to incorporate such powerful specifications into such an elegant body.

@戈蓝V long post

Finally, here comes the most difficult problem. @戈蓝V said that when we maximize the flagship specifications, we unfortunately encounter the rising costs of raw materials in the industry’s supply chain. To be honest, the entire team, including myself, is extremely conflicted about pricing. But we will take on this challenge and leave the ultimate experience to all of you. We hope that after understanding the situation, you can show more understanding and tolerance towards our pricing.

As a reference, earlier, JD revealed the price and first sale date of the iQOO 12 series. The exposed page shows that the starting price of the new phone is 4299 yuan, and it will be officially released on November 14th.

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