Morning News Lei Jun responds to Xiaomi’s poor marketing performance, realme GT5 configuration revealed

Lei Jun responds to Xiaomi's poor marketing performance; realme GT5 configuration revealed

【Phoneauto Morning News】Recently, some digital bloggers criticized Xiaomi’s marketing strategies, and Lei Jun, the Chairman and CEO of Xiaomi Group, has responded to this. Relevant digital bloggers have released the core configuration parameters of the new realme GT 5 smartphone. The lack of a custom high refresh rate option in the Redmi K60 Supreme Edition has caused some controversy, and Xiaomi employees have responded to this. Currently, dealers have started selling the NIO EC6 at a fixed price of 100,000 yuan, with 170 units in stock.

A certain digital blogger who often leaks information about unreleased new phones in the past said that Xiaomi’s marketing is indeed not very effective. The volumetric and energy density of the silicon-carbon negative electrode material of the PANGU electric core for foldable screens is also very good, with a single unit thickness of only 2.4mm. The blogger’s point is that the PANGU electric core of Xiaomi’s latest phone is also an advantage, but the official promotion is not very strong. Currently, Lei Jun, the main founder and chairman of Xiaomi Group, has forwarded the relevant news and stated, “Accept criticism! We will improve seriously.”

Not long ago, Xiaomi held the 2023 Lei Jun Annual Speech. During this speech event, Xiaomi officially introduced a series of new products, including the foldable phone Xiaomi MIX Fold 3, the cost-effective flagship phone Redmi K60 Supreme Edition, and the 14-inch large-screen tablet Xiaomi Pad 6 Max. According to official introduction, the Xiaomi MIX Fold 3 adopts a series of new technologies and configurations, including the self-developed Xiaomi Dragonbone hinge, 1800MPa super steel, two PANGU batteries, and three PANGU chips, etc.

According to the blogger’s disclosure, the realme GT 5 will be equipped with Qualcomm’s Snapdragon 8 Gen 2 mobile platform. According to official information, the Snapdragon 8 Gen 2 mobile platform is built using TSMC’s 4nm process. The CPU is designed with eight cores, including one Cortex-X3 ultra-large core with a frequency of 3.19GHz, two Cortex-A715 large cores with a frequency of 2.80GHz, two Cortex-A710 large cores with a frequency of 2.80GHz, and three Cortex-A510 small cores with a frequency of 2.02GHz. The GPU is Adreno 740. Currently, this is one of the most powerful processors available for Android smartphones. Additionally, this phone will also be available in a 24GB+1TB version.

In other aspects, the realme GT 5 will have a triple camera setup with three cameras of 50 million pixels, 8 million pixels, and 2 million pixels respectively. Among them, the 8 million pixel lens may be a wide-angle lens, and the phone may not be equipped with a telephoto lens. In addition, the realme GT 5 will support 240W fast charging technology. Currently, realme is the only manufacturer in China that mass produces 240W charging technology. This technology can charge the phone’s built-in battery to 100% in less than 10 minutes, effectively solving the battery life problem of the phone.

Currently, the Redmi K60 Pro has received a lot of attention, but the phone does not provide the option to customize the high refresh rate, which has caused some controversy. On August 20th, phoneauto noticed that Xiaomi employees have already explained this. A digital blogger contacted them and they explained that there is a logical conflict between the “Rampage Mode” and the custom high refresh rate switch on the Redmi K60 Pro.

The specific situation is: after the Rampage Mode is turned on, all applications on Xiaomi phones will be forced to run at 120Hz high refresh rate. However, if there is a custom high refresh rate switch, when users turn on the Rampage Mode and change the app’s custom refresh rate to 60Hz, there will be a conflict between the user’s command and the system’s command. Currently, Xiaomi’s internal team has also considered disabling the custom high refresh rate button when the performance mode is turned on. However, this action belongs to the dynamic system logic and is subject to a very strict system functional review system, so the K60, K60 Pro, K60 Ultra/Supreme Edition and other models do not have a custom high refresh rate.

According to some automotive bloggers, there are already dealers selling the NIO EC6 at a fixed price of 100,000 yuan. The stock quantity is 170 units. It is said that these NIO EC6s will be registered in 2021, and the current mileage ranges from 2,000 to 40,000 kilometers. There are also various color options available, including white, gray, blue, black, red, etc. Dealers stated: the price is firm and export is prioritized.

According to the official website, the NIO EC6 is an intelligent electric coupe SUV under NIO. The vehicle adopts a dynamic coupe design with a rear windshield angle of 17° and a low drag coefficient of 0.26, perfectly balancing aerodynamics and interior space performance. At the same time, with the 100kWh battery pack, the vehicle can achieve a comprehensive range of 615km under standard conditions and a 0-100km/h acceleration time of only 4.5 seconds. The interior of the vehicle features innovative Haptex and fabric inlaid seats, and the entire series is equipped with Microfiber ultra-fine fiber canopy, Microcloud fiber cloud material, and Nappa leather sports steering wheel.

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