Rewriting the history of Chinese MMOs! NetEase’s financial report The sales volume of Reverse Water Cold mobile game skins exceeded one hundred million units at six yuan each.

Revolutionizing Chinese Online Gaming NetEase's Financial Report Reveals Record-Breaking Sales of 'Reverse Water Cold' Mobile Game Skins, Surpassing 100 Million Units at Just Six Yuan Each

【Mobile China News】On November 16th, NetEase released its third-quarter financial report for 2023. In the gaming section, they first praised the open-world martial arts flagship mobile game “Nishuihan” that launched its open beta on June 30th this year.

The financial report stated that the mobile game “Nishuihan” achieved strong revenue and user growth, with over 50 million registered players within 45 days of the open beta.

In terms of the operational strategy of the mobile game “Nishuihan,” NetEase has made an attempt to charge for in-game purchases with a “thin profit, high sales” approach. It has become the first game in the entire industry to eliminate the pay-to-win elements in the underlying design of MMORPG mobile games, relying entirely on content and gameplay.

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Meanwhile, the mobile game “Nishuihan” is constantly launching a “price war in the gaming industry.” It is reported that, in order to meet the demand for “fragmented payments” from users, “Nishuihan” frequently adds a series of “6 yuan game skins” to the in-game store.

On the day of the financial report release, the mobile game “Nishuihan” added two new directly purchasable fashion items and weapon skins to the in-game store, as well as a mount priced as low as 3 yuan, without adding any relatively expensive new auspicious items to the store.

Even so, according to data from Qimai, the iOS revenues of the mobile game “Nishuihan” surpassed and topped the bestseller list of iOS games, surpassing “Peace Elite” and “Honour of Kings.”

The sales data disclosed by NetEase officials shows that the sales of “6 yuan low-priced skins” in the game have accumulated over 100 million items. This is a very unique milestone for the MMO genre – traditional MMOs rely on “selling attributes” and “P2W pay-to-win” models, mainly relying on “whale users” to generate revenue. However, due to the frequent negative experiences and high difficulty faced by most “common” players, the user base has always been small and often experiences significant churn.

And “Nishuihan” mobile game meets the small payment demands of a large number of players, maintaining a good reputation by relying on “conscience” and “low price”. Through friend recommendations, it continues to attract fresh blood into the server, entering a new cycle of positive feedback.

Currently, the game has a rating of 8.2 on TapTap, leading the MMO game industry. Since its public beta release, “Nishuihan” mobile game has consistently ranked high on the bestseller list, breaking the curse of MMO games reaching their peak upon release.

In addition, the financial report points out that in the gaming industry, as the world’s first large-scale AI gameplay open-world game, “Nishuihan” mobile game continues to innovate, introducing industry-first AI custom voice and other gameplay features, with over one billion “AI teammates” accompanying players.

NPCs have thoughts, memories, and emotions. They can engage in meaningful conversations and behaviors with players based on their actions, providing players with a refreshing experience. It is hailed as the “first AI game” and gives the open-world of “Nishuihan” mobile game an unprecedented human touch.

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