New Glory’s third anniversary seize the opportunities of the era, break boundaries and impossibilities.

New Glory's Third Anniversary Embracing Opportunities of the Era, Pushing Boundaries and Overcoming Impossibilities.

[Mobile China] On the occasion of the new independence of Honor in 2020, few people were optimistic about this brand that was separated from Huawei. However, after three years of relentless efforts, on the occasion of its third anniversary, Honor also ushered in its moment of glory. Don’t underestimate a young man in poverty. Honor’s three-year commitment has shown us the brand’s perseverance and resilience. “Perseverance” in the extreme productism under the guidance of long-termism, and “resilience” in bravely being oneself in the extremely competitive industry.

Honor is an old soldier in the smartphone industry, and New Honor is a newcomer in the smartphone industry. Facing the changes of the times, New Honor takes over from Old Honor and embarks on a journey of breaking boundaries and overcoming various impossibilities with a new mission. In this era where foldable screen phones and AI models abound, New Honor has made early preparations and overtaken its competitors time and time again. On November 17th, on the occasion of Honor’s third anniversary, Honor CEO Zhao Ming summarized the past achievements and made new plans for the future. The strong are right in front of you. The mountains are awe-inspiring. Is the world too small for Honor to conquer? Obviously, Honor wants to be that mountain.

• Honor employees get pay raise! Sales of foldable screens exceed expectations, selling close to one million units.
• Foreign media comments Samsung’s decision to abandon the idea of a cheap folding screen phone is wise.
• The performance of the Tianji 8300 can outperform the Snapdragon 7+ and even surpass the Snapdragon 8+ in benchmark scores.

After Honor’s independence in November 2020, Honor products were basically out of stock both online and offline. There were few consumers in offline stores, especially when faced with the bustling crowd during the release of new products by competitors, Honor’s stores were empty, causing a sense of regret. Online, without new product releases, Honor’s voice was constantly being drowned out. In a sense, Honor was experiencing a nightmare it had never experienced before.

Half a year later, in May, the media reported a set of data: Honor’s market share fell to a low point of 3%, but fortunately, after hundreds of days of reorganization, it increased to 7%. At the Honor 50 series new product launch on June 16th, Honor CEO Zhao Ming announced a more accurate set of data. By the end of May, Honor’s weekly sales share had returned to 9.5%, saying goodbye to the darkness and ushering in the dawn. Honor has successfully run its own curve of smiles.

In terms of product strength, the Honor 50 series is the first time that Honor has applied GPU Turbo X and Link Turbo to the Qualcomm Snapdragon platform, laying a solid foundation for future products. It allows more users to enjoy stable high frame rate gaming experience and better connectivity experience in complex network situations. In terms of sales performance, the Honor 50 set new records both online and offline during its initial release, and it continued to lead in sales afterwards, achieving the top sales in the 2000-4000 yuan price range at that time. Looking back now, the Honor 50 series is actually a milestone work in the rebirth of Honor. It is not an exaggeration to say that without the Honor 50 series, we might not have the Honor we have today.

The subsequent Magic 3 series opened up the high-end market for Honor. During its initial sale, the Honor Magic 3 series won the double champion of single-product sales and sales volume in the 4k-8k price range on some e-commerce platforms, and the Ultimate Edition was sold out instantly. Since then, Honor has gradually gained momentum, whether it is in terms of product line, supply chain, or strategic level, becoming a competitor that other brands cannot ignore.

During the difficult startup period, Honor wholeheartedly invested in the construction of platform-level AI, at the same time researching foldable screen technology from scratch and exploring the possibilities of entering the millimeter wave era across disciplines. Up to now, Honor has launched five models of foldable screen phones: Magic V, Magic Vs, Magic V2, V Purse, and Magic Vs 2. It continues to push the limits of thinness in foldable screens and covers multiple price ranges, providing consumers with more choices.

As Zhao Ming said in the long article for the third anniversary, today, three years later, we are delighted to see Honor grow into a leader in the foldable screen field, achieving dual dominance in the Chinese smartphone market and the foldable screen market. We have achieved growth of over 200% in overseas markets and achieved profitability growth within two years. According to IDC’s report on the shipment volume of the Chinese mobile phone market in the third quarter, Honor Magic V2 significantly outperformed all foldable screen products in terms of strong product strength, becoming the first in the foldable screen single product market share for the quarter. In the high-end market above $600, Honor’s share increased significantly with three new foldable screen products, regaining the top spot in the Chinese market with a 19.3% market share of shipment volume.

Indeed, the folding screen is a track that all manufacturers have identified. Who can lead the race depends on technological reserves, and grabbing the lead does not necessarily guarantee the last laugh. For Honor, in the wind of folding screen phones, Honor has chosen to go all in, especially in the face of Apple’s dominance in the high-end market, Honor has entered the game with foldable screens, aiming to compete with Apple and Huawei in the high-end market. At the same time, this challenger’s posture is also the best presentation of “a thousand sails racing”. Domestic manufacturers are joining forces to enter the high-end market and create our own new high-end.

Outside of folding screens, many manufacturers have also launched large-scale product models. In his three-year letter, Zhao Ming also revealed that Honor will soon launch a self-developed 7 billion-parameter-end AI large model and new cloud services, bringing intelligent experiences to every user. At the release of Snapdragon 8 GEN 3, Zhao Ming also accepted media interviews, stating that Honor aims to create end-side AI within billions of calculations, while hundreds of billions or even trillions of calculations will be handed over to cloud-side AI. Through the combination of end and cloud, Honor’s future AI experience will be revolutionary. In addition, the unique feature of the Honor Magic6 series end-side AI large model is its personalized understanding and perception to complete scenario-based task loops, keeping personal data on the device and not sending it to the cloud, ensuring privacy and security.

As Zhao Ming said, at three years old, Honor is facing the mainstreaming of the folding screen form and the technological revolution sparked by AI large models, entering an era of intelligent terminals shifting from “smart” to “intelligent”, and embarking on a new stage of globalization in the age of great navigation. New Honor, from its humble beginnings as an independent company, has overcome many challenges and made continuous investments in research and development to create a series of popular products such as the Honor 50 series, Magic3 series, and Magic V. Now, it has taken the lead in the folding screen field and launched a self-developed 7 billion AI large model, successfully entering another level of competition in the high-end market.

In the next three years, it will be a period of great transformation for the smartphone industry, with large-scale implementation of 5G applications, further exploration of foldable screen phones, and large models becoming new productivity tools. The industry is full of new opportunities and challenges. For the new Honor, the first three years were about establishing itself, and the next three years will be devoted to fighting for the high-end market and developing the global market. What kind of thorns and flowers will line the road in these three years, let us wait and see.

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