Porsche unveils new emblem shield after three years of design, to be widely used by the end of this year

Porsche reveals new emblem shield after 3 years, to be widely used by year-end

【PhoneAuto News】Recently, the German car brand Porsche officially announced its redesigned new emblem. Although the changes to the new emblem compared to the original emblem can be said to be very small, the racing car brand claimed that it still spent no less than three years to complete the adjustment and design of its famous emblem. According to reports, Porsche’s emblem has undergone five changes before, with the first version used in 1952, and then modified in 1954, 1963, 1973, 1994, and 2008.

New emblem of Porsche

Porsche’s new emblem uses wire-drawing precious metal materials and three-dimensional honeycomb structure technology. The horse in the center of the emblem is refreshed with a more refined color tone. Robert Ader, Porsche’s global chief marketing officer, said, “The emblem is the core element of the Porsche brand and the most direct information transmission element. The more modern emblem will become an opportunity for us to update the brand identity. We will use the emblem in a more targeted way to convey strong brand emotions. At the same time, the importance of the word ‘PORSCHE’ will be enhanced.”

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Comparison of new and old Porsche emblems

The update of the brand identity will be launched on June 8, 2023, the 75th anniversary of the Porsche sports car, and will be widely used before the end of this year. However, Porsche has not given up the use of the old emblem. All historical emblems can be obtained from classic cars in Porsche Classic around the world and from original accessories of new cars.

Porsche’s historical coat of arms

The horse in the Porsche coat of arms is based on the coat of arms of Stuttgart. The name of Stuttgart is closely related to horse breeding (Stuttgart means “stud farm” in German). Combined with the name of the city above, Porsche uses this to show that its hometown is in Schwabia, Germany. The red and black colors and the beautiful antler shape are derived from the traditional coat of arms of Württemberg-Hohenzollern (during the West German period).

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