Redmi and Realme face the risk of market share decline in India, while OnePlus performs strongly.

Redmi and Realme at Risk of Losing Market Share in India, While OnePlus Surges Ahead

【Mobile China News】 With the continuous development of the Indian smartphone market, the latest report shows that the well-known brands Redmi and Realme are facing the risk of market share decline, while brands like Lava and OnePlus are showing a growing trend in market share.

According to the latest report from market research company Techarc, by 2023, OnePlus is expected to increase its market share in the Indian smartphone market by 6%, while Lava and Apple’s market share will increase by 4% and 3% respectively. The market share of Redmi and Realme may decline by 4% and 3% respectively. This report has researched the smartphone purchasing decisions of the young generation (below 25 years old) in India. Data shows that among Android phone users, OnePlus is the most popular brand among young people, with high user loyalty and strong future purchase intentions.

Lava follows closely in terms of user satisfaction, with over 82% of existing users expressing interest in upgrading to another Lava phone. The recent Blaze, Agni, and Yuva series phones launched by Lava also fully consider the aesthetic preferences and functional needs of young users.

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In addition, the report also shows that although Samsung and Vivo have high user satisfaction, some users, especially fans of OnePlus, are considering trying other brands. For Apple users, especially young users and students, their loyalty to the Apple brand is very high, and all respondents expressed their intention to continue using iPhones.

Overall, with the increasingly fierce competition in the Indian smartphone market, major brands are striving to improve product and service quality to meet the diverse needs of young users. However, the future development of Redmi and Realme will face more challenges.

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