2023 Weibo Mobile Imaging Year kicks off with multiple themes and tracks fully open to the public

The 2023 Weibo Mobile Imaging Year is starting with various themes and tracks accessible to the public

On June 26th, Weibo’s mobile video photography competition “Weibo Mobile Video Year” was officially launched. From the launch date to November 30th, 2023, high-value image art works are collected from all users over the age of 18. At the same time, well-known media figures, industry-renowned photographers, cross-border popular V, and professional vertical media form the official judging team to safeguard the competition for various awards.

As the most anticipated new brand activity of Weibo in 2023, “Weibo Mobile Video Year” aims to create a leading professional photography IP, activate the ecological field, convey the rich emotions and stories behind the photos, and jointly explore the beauty of life, nature, and society conveyed by photography. By spreading through social media on Weibo, it opens up another expression space for mobile video.

The “Weibo Mobile Video Year” event will be promoted in both online and offline dimensions. Online, the platform will fully activate the trend of mobile video content creation, explore the stories behind the images, use content as a lever to play the communication advantages of Weibo’s core platform, and output high-quality image concepts. Offline, through activities such as linking to the annual high-end mobile phone awards, it will create an image-themed ceremony and enhance industry influence.

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To mobilize users’ enthusiasm and discover and deliver more high-quality mobile video creators, the “Weibo Mobile Video Year” competition sets up multiple theme tracks such as portraits, scenery, moments, and street shadows. The entire event runs from June 26th to November 30th, covering multiple key time points such as Dragon Boat Festival, Mid-Autumn Festival, and National Day, allowing contestants to have a broader field and inspiration source, increasing the topic of the image competition and stimulating the enthusiasm of the public to participate.

The competition will be held monthly, with a total of 5 monthly competitions. Each month, 4 racecourses will be set up, including 2 fixed racecourses and 2 customized racecourses. Among them, portrait and scenery are fixed racecourses every month, and the organizer will select 2 customized racecourses from 10 racecourses such as Street Shadow and Instant every month. Participants only need to publish pictures and text works (taken with mobile phones) on the Weibo platform with the topic #Weibo Mobile Photography Year# and the topic words of the sub-track (such as #portrait#) to successfully participate in the competition.

The jury is composed of well-known media persons, well-known photographers in the industry, cross-border popular big Vs, and professional vertical media. Professional vertical media include the only photography magazine under the Xinhua News Agency, “Photography World”, the science communication magazine “China National Geography” hosted by the Institute of Geographical Sciences and Resources of the Chinese Academy of Sciences, and 500px, a globally renowned professional photographer and photography enthusiast community under Visual China. The professional value and credibility of the jury have become the best industry endorsement of the competition.

At the same time, in order to enhance the attention and topic of the event on the entire network, “Weibo Mobile Photography Year” also invited @ @actor @ @michelle @VivaHo as celebrity initiators to launch a mobile photography call to users across the network.

During the competition schedule, “Monthly Awards” and “Annual Awards” will be set up, and the jury will comprehensively score from the professional dimensions of composition, creativity, and storytelling. At the end of each month, the monthly excellent image works and the Weibo monthly best image works will be selected, and the award-winning creators will receive the “Weibo Photography Year Outstanding/Honorary Photographer” exclusive certification and bonus; at the end of the year, the annual gold, silver, and bronze awards and the annual excellent image works will be selected. The award-winning creators can not only have the exclusive certification of “Weibo Annual Photographer”, but also have super valuable prizes, and the bonus for the gold award is as high as 200,000 yuan.

In this era where “everyone with a smartphone can be a creator”, everyone has the opportunity to tell their story and record the wonderful moments around them – whether they are heartwarming, sad, or touching – and amplify their emotions through Weibo. On one hand, these visual stories enrich the dimension of Weibo’s content; on the other hand, they convey a simple and positive attitude towards life. Throughout this process, Weibo photography bloggers continuously share their works, participate in platform activities, and interact with their fans. As a result, they gradually take root, sprout, and flourish. As of now, the number of top Weibo photography KOLs has reached 2000+, and the benign development of the industry injects vitality into the production of visual content.

In the “Weibo Imaging Year”, multiple categories including portraits, landscapes, moments, and street photography are available for participants, providing a broad space for creativity. Through their lenses, they can record the brilliant moments of an ordinary father, mother, lover, or child in their everyday lives; depict the unextinguished stars in the polar night, the turbulent sea waves crashing against the shore, and the magnificent changes of the clouds that stretch for thousands of miles; capture a lone silhouette, a bright smile, a drop of sad tears, or a deep gaze; or even shoot the bustling city lights at night, the tranquil streets under the lonely moon, and the crowds rushing towards their destinations. The stillness of the images has a surging tension that can transcend time and space, conveying infinite spiritual connotations.

Every time you lift up your smartphone, it is a profound creation of natural and humanistic imagery. By capturing the “accidental” moments around you and giving them an exciting interpretation, you can rediscover the freshness of life that has long been absent and leave your own annotations on life and the era through imagery. “Weibo Mobile Imaging Year” will also shape a more mature and diverse content ecosystem, break the boundaries of imagination through smartphone photography, explore the limits of creativity, and move more people with that touching moment!

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